You may hear the word branding tossed around quite a bit in the professional world. Companies and more specifically marketing professional talk about this term often. However, many people my not be clear as to what branding really is. Different Than Marketing Many people think that marketing and branding are the same thing. Understanding the […]

Online marketing can produce some confusing terrain to navigate when you are a business owner. Now, more than ever, it is imperative that you understand how to use the internet to help your business. You want to make sure that people can find you on the internet and that your website is going to provide […]

A QR code or quick response code is a scannable image designed to deliver requested information to a user. The technology is frequently used in marketing and advertising to communicate with potential customers. The technology has some distinct advantages over more traditional marketing methods, but it is not without its drawbacks. Read on to learn […]

Let’s face it, practically any company that wants to compete for market share in their respective space has to have a website…and a good one at that. Consumers are relying almost exclusively know on websites to research companies. It used to be that just having a website was important, no matter how it looked. Nowadays, […]

When you are using a personalized URL you are going to be developing personalized landing pages that can be extremely beneficial with direct marketing. You want to make sure that you develop personal URL pages that are beneficial and are going to drive sales. When you create your personal URL’s it is important that you […]