Let’s face it, practically any company that wants to compete for market share in their respective space has to have a website…and a good one at that. Consumers are relying almost exclusively know on websites to research companies. It used to be that just having a website was important, no matter how it looked. Nowadays, the quality and content of your website are extremely important, and can separate companies from their competitors either for better or for worse. Think for a moment about your web browsing experience. When you look at a website you can get a good idea of what the company you are researching is about. You get this sense from design, navigation and content. So, in order to establish an effective website, here are some things to avoid.
Outdated Platform
It is so important to avoid old design platforms when designing a website. Staying on the cutting edge of design technologies is critical to promoting brand sophistication.
Too Much Content
A massive amount of content can be very confusing to website visitors. Make sure your content is concise and useful is key.
Confusing Navigation
When users access your website, they want to be able to easily find the information they are looking for. Navigation that his difficult or confusing can cause them to leave your website to try and find the information from another source, perhaps a competitor.
Garish Colors
Your website should match your brand’s color palette. Throwing in a lot of different colors can be distracting and represent a brand disconnect for website visitors.
Lack of Photos
People want to visually see your products and services. A company with a website that has a lack of photos won’t effectively convert customers like one that does have good photography that is prominently displayed.
Lack of Video
More and more, consumers desire to consume video content. It is a great way to communicate with website visitors and can help them quickly understand what your company is all about. A lack of videos could cause them to go somewhere else.
Too Many Outbound Links
It’s a good idea to have content on your site so website visitors can find it there rather than having to look elsewhere for it. While it is good to have some outbound links, too many can end up harming you.
Irrelevant Content
While content is good, it should be useful. Irrelevant content can cause confusion for your audience.
A Cluttered Home Page
Your home page is basically your digital storefront. It should be free of clutter and should help consumers easily identify your brand in a pleasing way. Displaying photos, video and simple text are good practices here.
Lack of Call To Action
Even if you have designed a beautiful, useful website, if there are no calls to action for your website visitors, your chances of converting them to purchasers are reduced. Make sure you are prompting them to take action.
AlphaGraphics is not only aprinting shop in Charlotte, but also a digital marketing shop as well. Let us help you with either your printing or online needs today.
