When you are using a personalized URL you are going to be developing personalized landing pages that can be extremely beneficial with direct marketing. You want to make sure that you develop personal URL pages that are beneficial and are going to drive sales. When you create your personal URL’s it is important that you avoid mistakes that others have made. Just like any other new type of marketing, it is important that you take the time to learn from others mistakes. This will save you a lot of money and a lot of time in the long run. These are common mistakes that people have made with personal URL’s and by avoiding these now, you will save money and time in the long run.

The Web Address

You want to make sure that you are only using a web address that is short. Shoot for a web address that is seven characters or less. You want to make sure that you put a lot of time and thought into developing a URL. Although this may seem like a small step, the URL that you create is going to make a big difference in your conversion rate. Don’t end up using a URL that no one is going to remember.

Random Numbers

There are a lot of people that use random numbers to differentiate the different websites. Whatever you do, do not use random numbers to differentiate the websites. You want to make sure that each part of the URL is going to be memorable for your customers.

Keep it Real

Each web page that you are using should be personalized, but you want to make sure that is not too personalized. Even though you have information about your customers, you have to make sure that they do not feel suspicious of your website when they get to it. Don’t add too much personalization, it often does more harm than good.

Double Check Your Data

You have to be sure that you know how you are going to use data that is reliable. Check and double check your data to ensure that you are going to be using accurate data. Don’t use data that has been poorly collected or poorly recorded.

Keep the Form on Top

When you are creating your web page, it is absolutely important that you know where to put your form. You want to make sure that the form is on the first part of your website. Each visitor to your website should be able to reach your form without scrolling down the page. Make sure that you arrange everything else on the page to allow your form to be where it needs to be. The form is the reason behind the web page and absolutely integral to the success of your personalized URL’s.

Finding and utilizing new marketing tools can be difficult. Whether you are a business that is printing in San Francisco or a business that sells shoes in Austin, it is necessary that you dive into new marketing techniques. Printing in San Francisco will have just as many marketing opportunities as selling shoes in Austin, and it is important that you take the time to find them.