QR Codes Done Right
QR Codes have been around for a little while now but they are still hitting mainstream America with strong waves of purpose. A QR code is just another tool that you as a business owner can use as a means to an end, bringing your customers from an offline to an online experience. QR codes are on a precipice right now as more and more people decide they dislike them because marketers are not using them effectively. If you want to use a QR code and have it be an effective tool that your customers will like and appreciate then you should follow some of the following tips/advice:
QR Code Mistakes to Avoid
- No Testing
Many who try to use QR codes make the first and most simple mistake of not testing the code. Make sure to spot any scanning/readability problems by testing the code multiple times before you release a campaign. Test the code through every step of the coding/designing process.
- Too Fancy
Don’t try to get too fancy by encoding a long URL along with plain text. Your goal is to use the QR code to get your audience from a piece of paper to a website. Let the website do the rest of the communication work for you.
- Not enough Value
You always need to reward your customers in some way for actually going through the work of scanning your QR code. Do not create a QR code with little to no value. Successful QR codes link to some of the following:
- Exclusive access
- Free download
- Contests
- Gifts/coupons/special offers
- Exclusive media (videos, photos)
Great QR Code Examples
You can use QR codes to assure your customers, organize products, and provide valuable information. Here are just a few examples:
- Assure your customers
Did you know you can assure your customers with QR codes? You can assure your customers of the quality of your products by providing each one with a QR code that gives a full report of all of the products’ details.
- Organize products
You can also use QR codes to organize your products for your online store. You can provide additional information on the products in your store/online store.
- Provide valuable information
Instead of providing signs and extra paperwork with your products, simply include a QR code. The QR code can lead to valuable additional information for your products/services.
Getting Started with Your Own QR Codes
Get started with your own QR code campaign by doing a simple QR code test. You can hold an in-store scavenger hunt among your employees in order to test out your QR codes. Holding an in-store scavenger hunt using QR codes as clues is also a great way to get customers more involved with your store/products/discounts.
Printing
Once you decide to try experimenting with a QR code campaign or two you will probably need to print those QR codes onto your packaging/paperwork/products. Accomplish this printing job by hiring printing services like those in Marietta. Make sure those who are helping you understand and know what you are envisioning and what you would like as an end product.
