Calling all business professionals looking for tips on how you can improve your marketing efforts. You may not believe this, but stickers can actually increase your brand image. A sticker? Yes that is right; a simple sticker placed in the right place can have a big impact. Here are some tips and tricks on how stickers and labels can be used to increase brand recognition and awareness:

Push the Brand

You can use stickers to push your brand image, simply use logo stickers on any and all of your signs, posters, projects, services, packaging, and products. A sticker logo isn’t meant to be just like a billboard, but it does a very similar job; it reminds potential clients of your business, even if that reminder is one that is being made unconsciously. You are subtly reminding clients who you are and what you stand for.

Give Information

Trying to sell a product? You can actually use stickers to provide the information for those sales. Place a sticker on the product or the packaging that lists product benefits, features, etc. A sticker will draw a future or potential client’s eye. Catch the eye, draw attention, whatever you can do to highlight your products a sticker will help.

Sell

Need to provide a call-to-action? Get your potential customers to ask questions, peak their interest, and make a move. Whether that move is to check out a website, make a call, scan a QR code, or make a purchase your stickers can provide the push needed to make that move. Stickers can create a sense of urgency in your customers and provide the incentive they need to make a purchase.

Events

Use stickers at events like trade shows as another way to promote and market your business. You can give stickers away as part of a free-giveaway, or you can stick them onto your free-giveaways. People like getting things for free and most will use a sticker one way or the other and that usually places your company into their consciousness.

Don’t Go Cheap

When designing your stickers and labels, put some actual time and energy into it; maybe even hire a professional. If your design looks cheap and is not very well thought out it will not be placed in permanent places like vehicles. Make it look great so that your sticker will go on promoting your company for a long period of time.

Co-Workers and Friends

Using stickers to promote and market your business is all well and good, but if you are the only one doing that your stickers will not get as much show-off time as they deserve. Utilize your co-workers, employees, and friends by giving them stickers to place on their cars, signs, homes, etc.

Printing

Sticker and label printing can be done quickly and efficiently at Alphagraphics in Scottsdale, a printing company that provides the kind of service you should expect from professional designers and printers. A professional printing company is the only way you can print off good looking, well-designed stickers and labels.