In the past, vinyl banners were normally only used as temporary signs in place of more professional and permanent signs. However, with the advanced technology of large format digital printing, vinyl banners can now be printed in vivid full color, allowing them to be much more versatile in terms of uses. Also, as better equipment has been developed, pricing has come down making digitally printed banners a much better choice when considering value compared to the more expensive permanent signage. Like with any other marketing material, the key with vinyl banners is applying great design and placing them appropriately.

Vinyl Banner Design

There is no doubt that vinyl banners can be a great choice and can fill a variety of needs for businesses. However, the key to vinyl banners being effective is excellent design. Many things have to be considered when designing a vinyl banner. Understanding the size of the banner is important, but knowing where it will be placed in comparison to where consumers will be is even more important. Even if you print what you consider to be a large banner, if it is placed far away, it may not be readable. So, font size and color are both important. Also, only include your key branding and messaging rather than trying to cram everything in. The more easily people can read it and understand it quickly, the better.

Indoor Vinyl Banners

Sometimes businesses make the mistake of thinking that vinyl banners are only for use outside. Business can use vinyl banners to help consumers enhance their shopping experience. They can be used to point out certain product displays, and generally help customers navigate their way around the store. Because vinyl banners can be printed in full and vivid color, they are attractive and can really boost a company’s brand. Vinyl banners are also excellent for exhibits and trade shows, as they can help people find a company’s booth amongst the sea of exhibitors.

Outdoor Vinyl Banners

Outdoor vinyl banners are printed on durable material that is resistant to tears. The edges can be hemmed and grommets can be included for additional strength. Unlike materials like paper or cloth that have a tendency to get damaged when exposed to the elements, vinyl banners are made to be water resistant. If they are properly cared for, your vinyl banner can be used over and over again for many different events.

Placement

Of course a vinyl banner is really only as good as where it is placed. If it is mounted properly and in a place where people can see it, it can be a great driver of traffic and business. You can design the best banner out there, but if it is not properly placed, it won’t do you much good.

AlphaGraphics in Phoenix is your source for printed vinyl banners. We use the best material and can even help with design to ensure that you get the best return on investment possible. Give us a call or stop by today for your business needs!