When you hear the term ‘direct mail marketing’ what comes to mind? An ancient marketing technique? Spammy flyers tucked under your windshield wiper? A mailbox full of newspaper advertisements that you promptly throw into the trash can? Well, if ‘direct mail marketing’ leaves a bad taste in your mouth, let us change your mind. Direct mail marketing can be effective, elegant, and well worth your time.

If you have never used direct mail marketing as a business owner, you may be missing out on a significant marketing opportunity. By following these tips, you can ensure that your direct mail marketing is a positive representation of your company and effective for your bottom line.

The Benefits

When you choose to take part in direct mail marketing, you should be well aware of the benefits that come from this type of marketing. By understanding the benefits, you can create a campaign that helps maximize the benefits and minimize any negative effects that the campaign could have. Direct mail marketing can be a:

• Platform to speak clearly to your audiences
• Quick way to reach your target audience
• Form of personnal communication with your audience
• Great way to send a timely message
• Cheap way to get a message out

By running your direct mail marketing campaign well, you can tap into each and every one of these advantages.

Speaking Clearly

When you send out a mailer, you know exactly what you are saying. There is no middle man, and you know that what you send out is exactly what your target audience is going to read. This means that you have to plan your message carefully, but when you have a memorable message, you’ll be unstoppable.

Quick

Rather than signing a contract with a billboard company, waiting for your ad to run in a publication, or working out how much you can afford per click for an advertisement, you can send out a mailer and be done with the bulk of the campaign. Although you may want to track the campaign after it has been sent out, you don’t have to wait to get your message out there. If you have something that you want to offer, and you want to get it out quickly, a direct mailer can be an awesome way to do this.

Personal

What is more personal than being in someone’s house? When you send out a mailer, your message goes directly into someone’s home.

Timely

If you have a promotion running for a specific holiday or event, you can use mailers to maximize exposure for your target audience. It’s a matter of simply timing the mail-out to coincide with your scheduled event. That way your target audience is aware of your promotion as it occurs. Mailing isn’t more expensive around holidays and you won’t run into the types of delays that might occur elsewhere.

Cheap

Paper and printing is not expensive. By creating an engaging piece of mail and printing it, you can send out an advertisement that costs you next to nothing per recipient. Although you will need to budget for the expense, you will find that your budget can send the message to many more people when you are dealing with printing a flyer or mailer.

Don’t shy away from direct mail marketing. Who knows, you may find that you have many potential customers who are just waiting to get a mailer from you!